The Unintended Consequence of Insurance

Reach new patients without an increased reliance on insurance

The biggest conundrum in healthcare today is how to get patients affordable care. Americans spent $106 billion on dental care in 2010, according to a study by the Pew Center on the States.

Insurance was created as a way to allow anyone to obtain whatever care they needed, regardless of their financial standing. However, it’s moved away from that. Insurance companies are now as profit-driven as the rest of us. Dental insurance has un-privatized private practice and forced dentists to split their revenue with third parties, after spending their time and resources to bring all of those patients in.

Tap into Untouched Markets Not Served by Traditional Insurance

Don’t get me wrong. Insurance has done a lot for us, and I realize it can be a valuable resource to dentists and to patients. But what about those who lack insurance? What percent of your patient base pays entirely with cash when they come in? I’m guessing it’s not as big as you’d like. It’s not that fee-for-service patients don’t exist. Millions of Americans are without insurance, and I’m sure you noticed that our recent healthcare reform legislation didn’t say anything about dental insurance. There are plenty of uninsured patients out there, and they need treatment just as badly as the insured patients. Perhaps even more so.

And what about the employers? Dental insurance is a standard part of an employee benefits package, but how much is it costing the company? Are the benefits that insurance provides truly worth it? When you think about how much isn’t covered and how much the patient is expected to pay when something is covered, it’s hard to justify the cost of the premiums. In fact, according to the Society for Human Resource Management, dental insurance tops the list of benefits employers are looking to pare back and in fact, many are. Surely there’s a better option for employers.

How This Benefits Dentists

We’ve just uncovered two large pools of potential revenue: uninsured patients and employers looking to reduce their operating costs. Now it just becomes a question of how to capitalize on them.

The solution lies within the problem. If patients believe that dentistry is unaffordable without insurance and if employers believe that insurance is the only way to provide their employees with dental benefits, then the way to reach both groups is to provide a viable alternative to dental insurance. Something that provides all the benefits of insurance at a fraction of the cost and with fewer headaches and unpleasant surprises.

Often the solution is so simple and completely obvious that we’ll wonder why we didn’t think of it earlier. QDP is one of those solutions. We provide a system that allows you to attract and treat uninsured patients, offer local businesses an affordable alternative to insurance and decrease your reliance on insurance so that you can keep more of your fees. QDP is a solution that appeals to your patients as much as it appeals to you.

Your patients know a good solution when they see it and are just as frustrated with insurance companies as you are. They’re ready for a better alternative. All you need to do is help them find you. QDP has created everything you need to capitalize on the largest untapped market in dentistry. Your community wants QDP.

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