Let’s say you have a patient come in who is in need of extensive restorative care. You discuss with them the reasons for the treatment and lay out a clear plan of action. Then comes the inevitable question from the patient: How much is this going to cost?
Overcoming the cost factor to increase treatment acceptance is a skill that we dentists have to master, for both the health of our patients and the longevity of our practices, but that doesn’t make it easy.
If you are like many dentists who struggle with turning a patient’s no into a yes, check out this blog from the experts at DentalMarketing101.com. In it, the author speaks to the importance of customer service and communication, and how when a patient feels like they are truly being taken care of, cost becomes less of an importance.
Patients are willing to pay for what they want, and what they want is quality dental care. By tweaking your current internal processes, treatment acceptance rates will increase and those uncomfortable financial conversations with patients will no longer hinder your care.