Ever met someone who was dead sure about something, but you could easily see they were wrong? People are very committed to their beliefs. I hear from dentists like this all the time – they’re doing everything right and still not seeing any real growth in their business.
Often the problem is that they’ve already decided what’s right without learning about all of the options. They are stuck in the comfort zone, and it’s these preconceived notions that are exactly what hold us back. If someone decides they’ve made the right choice about something, they’re simply not going to be open to other possibilities, even if their choice proves to be flawed or even outright wrong.
In this era of decreased insurance reimbursements and increased patient consumerism, it is easy to understand why some dentists believe it is impossible to grow their practice. There will always be forces beyond our control that present challenges to practice success. What we must remember to focus on are the factors that we can control. What can we do now to create a sustainable practice that can thrive during times of economic success AND under duress?
The solution comes when we start to think outside the box. That is how I came to develop Quality Dental Plan. QDP gives dentists the opportunity to provide their patients with a way of affording dental care so that they can grow your practice on a long-term basis. QDP is a value-oriented, bundled preventive care system that allows dentists to reduce their reliance on insurance companies, while attracting new patients, especially those without any insurance coverage, to the practice, helping to protect the practice against economic downturns and times of financial crisis.
When it comes to opportunity for dental practice success, there’s always a multitude of possible solutions that exist at all times – you just have to reach out and find the one that works.
I first started Quality Dental Plan in order to help my fellow dentists achieve practice success and freedom from insurance companies, while giving patients a compelling reason to go to the dentist.
Fast forward five years later, and we continue to work faithfully to helping dentists across the country. It is incredibly rewarding to hear the success stories from our member dentists. Rather than hearing from me, take a look at a few of our success stories, in the words of the dentists themselves.
Finally, a plan that benefits not only patients, but also practices. This plan is so simple to integrate into your office, your patients and staff will love it. – Frank Clayton, DDS – Suwanee, GA
I love that we have an option like Quality Dental Plan to offer our patients! A lot of patients in our area have lost dental coverage. Most people feel that a lack of dental coverage is a roadblock to going to the dentist. QDP gives those patients piece of mind about returning to the dentist. It’s great for doctors because it creates value, loyalty, and a busy schedule. It’s great for patients because they can get the dentistry they need at an affordable price. Total Win-Win! – Missy Lapic, President, Next Step Dental Resource – Willoughby Hills, Ohio
We originally tried doing an in-office discount plan on our own, but it became difficult figuring out all the details that had to be covered. When Dr. Marut told me about QDP, it was like an answer to our prayers. With full support on implementation, all the “bugs” already worked out, and a plan that was simple for patients to understand (as well as for us to implement), QDP has been a huge benefit to both our patients and our practice. Quite simply, it WORKS! – Charles Payet, DDS – Charlotte, NC
I have tried many various promotional activities over the years with limited success, but I can honestly say that joining Dan Marut’s QDP has been the best thing that has happened in years. I have only been with the plan for one month and have already enrolled 23 patients. It’s really a win-win situation for both the patients and myself. – Robert Wick, DDS – Hayward, CA
We remain committed to providing a genuine solution to dentists and their patients. If you are interested in learning more, click here to find out how Quality Dental Plan is rethinking dental plans.
Did you know that up to 60% of Americans do not have dental insurance? In fact, cost is the #1 reason most people put off dental treatment. When looking to grow your practice, think about how you can reach this segment of the population. How can you best reach those who believe they cannot afford dentistry because of a lack of “coverage”?
By offering an in-house membership program like QDP to patients in your community, you are able to provide them with the benefits they are looking for without hacking away at your profits. Finally, patients have a dentist who welcomes them into the practice despite a lack of dental insurance, and you can attract fee-for-service patients. Patients know that with QDP, they – and their entire family – are able to get quality dental care at a reasonable cost because there’s no insurance middleman.
When someone joins your practice as a QDP member, they are able to access savings and benefits in your practice by paying you directly and in advance – they think of it like a club membership for dentistry! And you know you are giving them what they are really looking for – the ultimate patient benefit: peace of mind. Find out more here.
With the recent rollout of the Affordable Care Act (ACA), health insurance is on the tops of many Americans’ minds, and that includes dental insurance. However, according to the American Dental Association, the ACA is only estimated to cover dental care for about 26 million Americans – mostly children and Medicare recipients – leaving the rest of the uninsured population searching for coverage.
Sure, there are alternatives to insurance such as dental HMO’s and so-called discount plans, but they stop short of actually providing real benefits to Americans. Many don’t provide coverage for comprehensive treatment and restrict patients from choosing their own dentist.
What if you could offer your patients a genuine alternative to dental insurance? One that would incentivize patients to seek the treatment they need, at a cost they could afford? An in-house dental savings plan benefits patients by showing them they actually can afford quality oral healthcare without the hassles of insurance. You can finally meet patient expectations – without sacrificing the welfare of your practice.
As dentists, we need to look at our business through the eyes of our patients. And patients, particularly those who have been avoiding the dentist, don’t see dentistry the same way we do.
They see us dentists as cold and uncaring, and they see our practices as sterile. Even if this isn’t actually true, it is the way many patients perceive us, and our practices, to be.
So how can we change patients’ thought processes? Through improved communication. Take the time to get to know the patients so that you are able to build a long-term relationship. Avoid clinical language. When recommending treatment, clearly explain their options as well as your reasons as to why you recommend the course of treatment.
Speaking with patients, instead of at them, will help to foster loyalty and will help them to see you as more than just another dentist, but also as their trusted oral health consultant giving them all the more reason to keep coming back to you.