Dental Marketing: Don’t Get Lost in the Crowd

I hear from many fellow dentists who feel that all dental marketing seems the same. They get frustrated when the same-old marketing techniques fail to produce any real growth, especially when the competition is offering the exact same thing. Discounted tooth whitening and a free toothbrush – does this really excite patients? Not likely.

The problem is that these types of promotions are the exact same as everyone else’s. If everyone else is doing it, then it’s impossible for your practice to stand out from the crowd. There’s nothing compelling enough to attract patients to your practice.

It’s time to change your approach to dental marketing. You don’t want incremental growth. You want double-digit growth. Make your practice original and offer patients something new.

Not every dentist offers an in-house dental membership plan, especially one that trumps insurance benefit maximums. Quality Dental Plan allows you to offer unique patient membership programs that increase practice revenue while helping patients afford the dentistry they need – without giving up all of your profits in promotional discounts or reduced fees for insurance companies. And with geographic exclusivity, you can be sure that no one else in the area is offering anything similar.

What’s more incentivizing to patients: a free toothbrush, or a way of affording a year’s worth of preventive care for the entire family? With QDP, you have a new message, a leg up and a way to break away from the pack.

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Providing an Alternative to Dental Insurance

It’s a different world out today for dentists, one that has probably changed since you first started practicing. Dentists are forced to grapple with the often frustrating bureaucracy that comes with dealing with dental insurance companies. Decreasing reimbursements and increasing hassles have come to make accepting dental insurance quite costly – both in time and money – for your practice.

Finally, there is a solution for dentists looking to reduce their reliance on dental insurance companies – a genuine alternative to dental insurance. A dental membership plan can yield huge dividends for the dental practice while providing dentists with the freedom to operate their practice the way they first dreamed of doing.

Here are just a few of the benefits of a dental membership plan:

  • Eliminating third party influence from your practice
  • Increasing practice income
  • Decreasing overhead
  • Set your own fees and keep 100% of the profits
  • Improving treatment acceptance by providing patients with actual benefits
  • Instilling patient loyalty

If you are fed up with the insurance company hassles and are ready to make a change, consider the positive impacts a dental membership plan can make in your practice, and get back to running your practice in a way that benefits you and your patients.

 

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Alternatives to Dental Insurance: Taking a Proactive Approach for Long-Term Success

Here on the QDP blog, we talk often about how important it is for dentists to have alternatives to dental insurance. It seems there are many more pitfalls of accepting insurance than actual upsides.

Never has this rang more true than for our dentist colleagues in Arizona. Last month, dentists there received a letter stating that a dentist can only remain “Premier” if they do not have contracts with other PPOs. In other words, if they accept PPOs, they have to be a Delta PPO provider or they’ll get dropped entirely by Delta. Read more about this change here at Unlock the PPO. This could pose serious financial ramifications for the dentists there, and speaks to the need for dentists to create other sources of practice growth, separate from insurance companies. And even though this particular situation is taking place in Arizona, there’s no telling if a change like this could become a reality in other states across the country.

Dentists need to know there are genuine alternatives to going in network. Options such as Quality Dental Plan help to increase new patient flow and make dentistry more affordable to your patients without giving up control of the practice’s fees to third parties. Consider taking a more proactive and long-term approach with QDP – for the good of your patients, and your practice! 

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Small Business Outreach: Providing Greater Access to Quality Dental Care

It is often said that the dental industry is recession-proof. However, I believe few of my dentist colleagues would argue that they didn’t feel the effects the “Great Recession”.

As we come out of the most recent economic downturn, now is a good time to plan ahead and put processes into place in order to protect your dental practice against future recessions. As dentists, we are well aware of the impacts oral health has on an individual’s overall health. We work to positively contribute to our communities by reaching as many patients as possible and providing them with quality dental care.

Local business owners sure felt the pinch of the recession. They incur a large expense in providing dental insurance for their employees. What if you could offer a real solution to your fellow business owners? What if you provided a dental plan at a much lower cost, but with greater benefits to their employees?

Offering a dental membership plan for your practice to local businesses often costs them less than group dental insurance and helps ensure that their employees and dependents get all of the preventive dental care they need. That means fewer absences as dental issues account for 164 million hours of missed work. And small business outreach gives dentists a chance to provide care to an even greater number of patients than before….a genuine win-win for the entire community!

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