Quality Dental Plan Launches Enhanced Public Relations Efforts; Garners Prominent Local Media Attention for Member Dental Practices
PORTLAND, Oregon (October 24, 2012) – Quality Dental Plan (QDP), the leading in-house dental membership plan in the nation, announced the recent launch of increased public relations efforts to gain attention for its member dentists in local and national media outlets by leveraging the current emphasis on health care reform in the mainstream news media and the recent report by the U.S. Senate bringing to light that approximately 130-million Americans don’t have dental insurance.
“Quality Dental Plan and its member dentists help dental patients save thousands of dollars per year on dental care, even if they don’t have insurance. In these tough economic times, and with health care reform in the headlines because of the upcoming presidential election, QDP presents as a particularly compelling option for Americans when it comes to dental care,” says QDP Founder and Chief Executive Officer Dan Marut, DMD. “We’ve found that talking about the savings offered by Quality Dental Plan member dentists is a message that television, radio and print news outlets across the nation really see as newsworthy. As a result, we’ve stepped up our media relations efforts to take advantage of this unprecedented interest in the program from reporters and editors in cities both large and small.”
As a result of this public relations push, Quality Dental Plan has garnered coverage for its members nationwide. With recent stories on Tri-Cities, Yakima, WA NBC affiliate KNDU 25/KNDO 23, in The Peninsula Gateway on Washington state’s Olympic Peninsula and on Shoreline/Lake Forest Patch in California, as well as in Southern California’s Inland Empire’s Press Enterprise, Quality Dental Plan’s message to the media is simple; QDP is an innovative program that provides a true synergy for patients and dentists in private practice.
With Quality Dental Plan, patients gain access to care via value-oriented dental services while dentists can simultaneously offer a valuable community service while increasing new patient flow – without increasing their reliance on managed care. As a result, QDP delivers unprecedented savings to patients who become members of the program while putting independent dentists who offer the program in their practices back in charge of their own fees.
“What makes Quality Dental Plan unique is that the program truly allows me to offer real savings directly to my patients because I’ve eliminated the middleman, says Dr. Kevin Fryer, DDS of Willoughby Hills, OH. “All of the expenses and hassles associated with insurance companies, from delayed reimbursement to having treatment dictated by insurance coverage, are a thing of the past in my practice now that my patients can choose QDP.”
Quality Dental Plan also offers a host of resources for its member dentists beyond public relations exposure. From live 24/7 customer service to detailed checklists and instructions for implementation of QDP in the practice, monthly webinars, video tutorials and unlimited team member training and support, QDP provides a turnkey solution for dentists looking to implement an in-house patient savings program. QDP also supplies members with customizable marketing materials for both traditional and online marketing, including logos, web copy, email marketing campaigns, patient videos for the practice website, print ad templates, TV and radio advertising scripts, postcards, brochures, posters, on hold messages, yellow pages ads, membership cards and more.
About Quality Dental Plan
Quality Dental Plan (QDP), which is praised by members, top practice management consultants and in the press, offers its innovative in-house dental membership program in dental practices nationwide. QDP was developed to address the lack of traditional dental insurance benefits for millions of Americans, to help independent dentists attract more new patients in their communities and to help increase production and case acceptance in their practices. QDP works with local dental offices across the country to create a customized, sustainable approach to increasing access and delivering high-quality dental care to those who would normally put off dental treatment due to a lack of benefits. For more information please visit www.QDPdentist.com, read the company’s blog at www.qdpdentist.com/blog, follow QDP on Twitter at @QDP_Dental_Plan, or “Like” QDP on Facebook at www.facebook.com/qualitydentalplan.