As dentists, we need to look at our business through the eyes of our patients. And patients, particularly those who have been avoiding the dentist, don’t see dentistry the same way we do.
They see us dentists as cold and uncaring, and they see our practices as sterile. Even if this isn’t actually true, it is the way many patients perceive us, and our practices, to be.
So how can we change patients’ thought processes? Through improved communication. Take the time to get to know the patients so that you are able to build a long-term relationship. Avoid clinical language. When recommending treatment, clearly explain their options as well as your reasons as to why you recommend the course of treatment.
Speaking with patients, instead of at them, will help to foster loyalty and will help them to see you as more than just another dentist, but also as their trusted oral health consultant giving them all the more reason to keep coming back to you.